MSC BUSINESS MANAGEMENT

DIGITAL MARKETING

MSC BUSINESS MANAGEMENT

DIGITAL MARKETING

Why you should study this program

Why you should study this program

Excel in the digital era with Steinbeis University's transnational Digital Marketing specialization. This program equips you with skills to
navigate digital platforms, implement data-driven strategies, and transform your marketing approach to meet modern challenges.

"Steinbeis University’s transnational Digital Marketing specialization focuses on mastering data-driven marketing in the digital age. It emphasizes efficient omnichannel strategies, automation, and inbound marketing to enhance customer engagement. You'll gain skills in economic principles, finance, and leadership, essential for diverse marketing roles. This program prepares you to conduct effective campaigns, manage digital infrastructure, and develop social media skills for interactive brand management. You’ll learn to navigate the dynamic digital marketing field, leveraging online feedback and audience interaction for successful brand positioning

Excel in the digital era with Steinbeis University's transnational Digital Marketing specialization. This program equips you with skills to
navigate digital platforms, implement data-driven strategies, and transform your marketing approach to meet modern challenges.

"Steinbeis University’s transnational Digital Marketing specialization focuses on mastering data-driven marketing in the digital age. It emphasizes efficient omnichannel strategies, automation, and inbound marketing to enhance customer engagement. You'll gain skills in economic principles, finance, and leadership, essential for diverse marketing roles. This program prepares you to conduct effective campaigns, manage digital infrastructure, and develop social media skills for interactive brand management. You’ll learn to navigate the dynamic digital marketing field, leveraging online feedback and audience interaction for successful brand positioning

Quick Facts

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

Quick Facts

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

LOCATION

1st Year - Online 2nd Year - Berlin

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

LOCATION

1st Year - Online 2nd Year - Berlin

FEE*

Total € 14,999

FORMAT

1st Year - Online 2nd Year - Berlin

LOCATION

1st Year - Online 2nd Year - Berlin

FEE*

Total € 14,999

FORMAT

1st Year - Online 2nd Year - Berlin

*excl. one-time €250 Admission Fee + €250 Examination Fee

excl. one-time €250 Admission Fee + €250 Examination FeeBACHELOR MSC MBA MA programlarına ekle

FEE*

Total € 14,999

FORMAT

1st Year - Online 2nd Year - Berlin

excl. one-time €250 Admission Fee + €250 Examination FeeBACHELOR MSC MBA MA programlarına ekle

You Will Learn

  • Gain extensive knowledge in economics, finance, marketing, and leadership.
  • Master a wide range of digital marketing strategies, from fundamentals to legalities.
  • Explore key principles in software, digital infrastructure, and economics for tech-driven project management.
  • Develop critical skills in social media for impactful user interaction and feedback.
  • Your Profile

  • Individuals passionate about using online media for brand enhancement and project leadership.
  • Enthusiasts of digital technology development and channel management.
  • Professionals valuing direct customer engagement and feedback through digital platforms.
  • Candidates seeking to master digital marketing strategies for effective campaign execution.
  • Your Career Prospects

  • Online Marketing Manager
  • Project Manager
  • Product Manager
  • Developer, Software, or Technology Specialist
  • Journalist or Content Maker
  • Entrepreneur in Digital Business
  • Your Foundation Modules

  • Philosophy of Science and Research Methods
  • Advanced Statistics
  • Strategic Management
  • Finance
  • Marketing
  • Economics, Politics, and Society
  • Project Management
  • Leadership and Communication
  • Qualitative Research (R&S Project)
  • Innovation Project
  • Your Specialization Modules

  • Artificial Intelligence
  • Digital Economics — Implications for Business & Society
  • Digital Infrastructure & Principles of Software Development
  • Entrepreneurship
  • Legal Frameworks of Marketing
  • Digital Marketing
  • Digital Marketing — Advanced
  • Market Research and Consumer Behavior
  • Ready to apply?

    Applications accepted for: November, January, March, May, July.

    Other Master Programs

    Ready to apply?

    Applications accepted for January, April, July and October