Master of Science in Business Management

DIGITAL MARKETING

Master of Science in Business Management

DIGITAL MARKETING

Why you should study this program

Why you should study this program

Why you should study this program

The Digital Marketing program at Steinbeis University empowers you to elevate your brand using data-driven strategies and omnichannel concepts. You’ll learn to boost sales and brand awareness by mastering content marketing and audience engagement through online platforms. The curriculum covers smart marketing strategies, automation, and inbound marketing approaches. This program equips you to effectively manage digital channels, increasing efficiency and personalizing campaigns for better audience interaction and feedback, ensuring your company becomes a sought-after hub in the digital realm.

The Digital Marketing program at Steinbeis University empowers you to elevate your brand using data-driven strategies and omnichannel concepts. You’ll learn to boost sales and brand awareness by mastering content marketing and audience engagement through online platforms. The curriculum covers smart marketing strategies, automation, and inbound marketing approaches. This program equips you to effectively manage digital channels, increasing efficiency and personalizing campaigns for better audience interaction and feedback, ensuring your company becomes a sought-after hub in the digital realm.

Quick Facts

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

Quick Facts

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

LOCATION

Online

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

LOCATION

Online

FEE*

€373.00 monthly, € 2,235 per Semester Total € 8,940.00

FORMAT

Full-Time

LOCATION

Online

FEE*

€373.00 monthly, € 2,235 per Semester Total € 8,940.00

FORMAT

Full-Time

*excl. one-time €250 Admission Fee + €250 Examination Fee

excl. one-time €250 Admission Fee + €250 Examination Fee

FEE*

€373.00 monthly, € 2,235 per Semester Total € 8,940.00

FORMAT

Full-Time

excl. one-time €250 Admission Fee + €250 Examination Fee

You Will Learn

  • Implement cutting-edge, data-driven marketing strategies.
  • Hone precision in targeting for optimal market reach.
  • Master the art of seamless omnichannel marketing.
  • Develop powerful inbound marketing techniques.
  • Boost campaign results with automation and personalization.
  • Your Profile

  • Candidates interested in leveraging online media for brand promotion and project advancement.
  • Enthusiasts eager to delve into software and digital channel management.
  • Individuals who value customer feedback and are adept at utilizing social media for company-user interactions.
  • Professionals looking to enhance their skills in implementing efficient and impactful digital marketing strategies.
  • Your Career Prospects

  • Online Marketing Manager
  • Project Manager
  • Product Manager
  • Developer, Software, or Technology Specialist
  • Journalist or Content Maker
  • Entrepreneur in Digital Business
  • Your Foundation Modules

  • Philosophy of Science and Research Methods
  • Advanced Statistics
  • Strategic Management
  • Organizational Design
  • Marketing
  • Economics, Politics, and Society
  • Project Management
  • Leadership and Communication
  • Qualitative Research (R&S Project)
  • Innovation Project
  • Your Specialization Modules

  • Artificial Intelligence
  • Market Research and Consumer Behavior
  • Digital Economics - Implications for Business & Society
  • Legal Framework of Marketing
  • Digital Marketing
  • Digital Marketing — Advanced
  • Digital Infrastructure & Principles of Software Development
  • Entrepreneurship
  • Other Master Programs

    Ready to apply?

    Applications accepted for January, April, July and October