Hybrid Master Business Management: Digital Marketing
Specializing in Digital Marketing
Specializing in Digital Marketing
MSc in Business Management
The Hybrid MSc in Business Management specializing in Digital Marketing combines convenient online studies with an immersive Berlin residency. Experience interactive coursework, then apply your new marketing expertise hands-on to power innovative campaigns and boost brand success.
Know your Course at a glance
Know your Course at a glance
duration
duration
4 Semesters
4 Semesters
Location
Location
1st Year Online, 2nd Year in Berlin
1st Year Online, 2nd Year in Berlin
FORMAT
FORMAT
Full Time
Full Time
Language
Language
Taught in English
Taught in English
Credits
Credits
120 ECTS
120 ECTS
Total tuition fees
Total tuition fees
€14,999.00*
€14,999.00*
*excl. one-time €250 Admission Fee + €250 Examination Fee
*excl. one-time €250 Admission Fee + €250 Examination Fee
DIGITAL MARKETING
Why you should study this program
Why you should study this program
Start Online, Finish Strong On Campus
Start Online, Finish Strong On Campus
Build digital marketing expertise remotely, then apply it through live projects in Berlin. Get the best of both worlds—flexibility and real-world immersion.
Build digital marketing expertise remotely, then apply it through live projects in Berlin. Get the best of both worlds—flexibility and real-world immersion.
From Clicks to Strategy
The hybrid structure lets you master data analytics, branding, and digital tools with both independence and in-person collaboration.
The hybrid structure lets you master data analytics, branding, and digital tools with both independence and in-person collaboration.
Global Perspective, Local Advantage
Global Perspective, Local Advantage
Connect with the international marketing scene while preparing for career opportunities in Berlin. Your on-campus year offers hands-on experience, creative challenges, and industry networking.
Connect with the international marketing scene while preparing for career opportunities in Berlin. Your on-campus year offers hands-on experience, creative challenges, and industry networking.
DIGITAL MARKETING
DIGITAL MARKETING
What will you learn?
What will you learn?
Gain extensive knowledge in economics, finance, marketing, and leadership.
Gain extensive knowledge in economics, finance, marketing, and leadership.
Master a wide range of digital marketing strategies, from fundamentals to legalities.
Master a wide range of digital marketing strategies, from fundamentals to legalities.
Explore key principles in software, digital infrastructure, and economics for tech-driven project management.
Explore key principles in software, digital infrastructure, and economics for tech-driven project management.
Develop critical skills in social media for impactful user interaction and feedback.
Develop critical skills in social media for impactful user interaction and feedback.
Learn to utilize analytics tools to measure campaign performance, optimize results, and drive innovation in a constantly evolving digital environment.
Learn to utilize analytics tools to measure campaign performance, optimize results, and drive innovation in a constantly evolving digital environment.
DIGITAL MARKETING
DIGITAL MARKETING
Who is it for?
Who is it for?
Individuals passionate about using online media for brand enhancement and project leadership.
Individuals passionate about using online media for brand enhancement and project leadership.
Enthusiasts of digital technology development and channel management.
Enthusiasts of digital technology development and channel management.
Professionals valuing direct customer engagement and feedback through digital platforms.
Professionals valuing direct customer engagement and feedback through digital platforms.
Candidates seeking to master digital marketing strategies for effective campaign execution.
Candidates seeking to master digital marketing strategies for effective campaign execution.
Forward-thinking professionals eager to leverage digital platforms to grow brand presence, capture new audiences, and lead data-driven marketing initiatives.
Forward-thinking professionals eager to leverage digital platforms to grow brand presence, capture new audiences, and lead data-driven marketing initiatives.
DIGITAL MARKETING
DIGITAL MARKETING
Career Prospects
Career Prospects
Online Marketing Manager
Online Marketing Manager
Project Manager
Project Manager
Product Manager
Product Manager
Developer, Software, or Technology Specialist
Developer, Software, or Technology Specialist
Journalist or Content Maker
Journalist or Content Maker
Entrepreneur in Digital Business
Entrepreneur in Digital Business
DIGITAL MARKETING
DIGITAL MARKETING
Foundation Modules
Foundation Modules
Philosophy of Science and Research Methods
Philosophy of Science and Research Methods
Advanced Statistics
Advanced Statistics
Strategic Management
Strategic Management
Finance
Finance
Marketing
Marketing
Economics, Politics, and Society
Economics, Politics, and Society
Project Management
Project Management
Leadership and Communication
Leadership and Communication
Qualitative Research (R&S Project)
Qualitative Research (R&S Project)
Innovation Project
Innovation Project
DIGITAL MARKETING
DIGITAL MARKETING
Personalized Modules
Personalized Modules
Artificial Intelligence
Digital Economics — Implications for Business & Society
Artificial Intelligence
Digital Economics — Implications for Business and Society
Digital Technology — Advanced
Digital Economics — Implications for Business and Society
Digital Infrastructure and Principles of Software Development
Digital Infrastructure & Principles of Software Development
Digital Infrastructure and Principles of Software Development
Entrepreneurship
Entrepreneurship
Legal Frameworks of Marketing
Legal Frameworks of Marketing
Digital Marketing
Digital Marketing
Digital Marketing — Advanced
Digital Marketing — Advanced
Market Research and Consumer Behavior
Market Research and Consumer Behavior
Requirements
Requirements
Requirements
Educational Background
Educational Background
A bachelor’s degree or equivalent
A bachelor’s degree or equivalent
Language requirements
Language requirements
English proficiency demonstrated through standardized tests: IELTS: 6.0 or PTE: 56 or TOEFL: 80 or Duolingo: 100 or Cambridge Advanced or Proficiency
English proficiency demonstrated through standardized tests: IELTS: 6.0 or PTE: 56 or TOEFL: 80 or Duolingo: 100 or Cambridge Advanced or Proficiency
DOCUMENTS
DOCUMENTS
An updated CV, An official copy of your university certificate, An academic transcript
An updated CV, An official copy of your university certificate, An academic transcript
WORK EXPERIENCE
WORK EXPERIENCE
None required
None required
Specialized or Additional Requirements
Specialized or Additional Requirements
Depending on the student’s area of study during your Bachelor, Pre-Master preparation modules may be required
Depending on the student’s area of study during your Bachelor, Pre-Master preparation modules may be required
"The knowledge I have gained at Steinbeis has been invaluable in helping to partner with leaders I support and becoming a more proactive involved employee. The interactive theory/real-life experience has been very helpful in applying the concepts in everyday working environments."
"The knowledge I have gained at Steinbeis has been invaluable in helping to partner with leaders I support and becoming a more proactive involved employee. The interactive theory/real-life experience has been very helpful in applying the concepts in everyday working environments."
JOSEPHINE AMOAKO
JOSEPHINE AMOAKO
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join 10,000+ students already learning from Steinbeis experts.
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join 10,000+ students already learning from Steinbeis experts.
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join 10,000+ students already learning from Steinbeis experts.
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join 10,000+ students already learning from Steinbeis experts.
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
