MSC BUSINESS MANAGEMENT

DIGITAL INNOVATION & BUSINESS TRANFORMATION

MSC BUSINESS MANAGEMENT

DIGITAL INNOVATION & BUSINESS TRANFORMATION

Why you should study this program

Why you should study this program

In today’s digital era, effective content delivery across all channels is essential. Steinbeis University - Schools of Next Practices’ Digital
Marketing degree equips you to harness digital channels professionally, transforming your company’s offerings into future success stories.

This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.

In today’s digital era, effective content delivery across all channels is essential. Steinbeis University - Schools of Next Practices’ Digital
Marketing degree equips you to harness digital channels professionally, transforming your company’s offerings into future success stories.

This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.

Quick Facts

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

Quick Facts

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

LOCATION

Berlin

DURATION

24 months

DEGREE

Master of Science 120 ECTS

LANGUAGE

English

LOCATION

Berlin

FEE*

€ 5,950 per Semester, € 11,900 Yearly, Total € 23,800

FORMAT

Full-Time, On-Campus

LOCATION

Berlin

FEE*

€ 5,950 per Semester, € 11,900 Yearly, Total € 23,800

FORMAT

Full-Time, On-Campus

*excl. one-time €250 Admission Fee + €250 Examination Fee

excl. one-time €250 Admission Fee + €250 Examination FeeBACHELOR MSC MBA MA programlarına ekle

FEE*

€ 5,950 per Semester, € 11,900 Yearly, Total € 23,800

FORMAT

Full-Time, On-Campus

excl. one-time €250 Admission Fee + €250 Examination FeeBACHELOR MSC MBA MA programlarına ekle

You Will Learn

  • Establish a data-centric culture in your organization for informed decision-making.
  • Implement Artificial Intelligence and Machine Learning to optimize operations.
  • Stay ahead by researching emerging trends in digital innovation.
  • Embrace a leadership style that is agile and team-oriented for effective collaboration.
  • Become a proactive leader in driving digital transformation within your industry.
  • Your Profile

  • Recognize the role of technology in maintaining a competitive edge for your company.
  • Develop the ability to identify and evaluate key future digital technologies.
  • Assess the potential of new technologies for business enhancement.
  • Implement suitable tools and applications effectively within the company.
  • Your Career Prospects

  • Digital Transformation Consultant
  • Innovation Manager
  • Business Analyst
  • Digital Project Manager
  • IT Strategist
  • E-commerce Manager
  • Your Foundation Modules

  • Philosophy of Science and Research Methods
  • Economics, Politics, and Society
  • Project Management
  • Strategic Management
  • Organizational Design
  • Marketing
  • Leadership and Communication
  • Statistics — Advanced
  • Your Specialization Modules

  • Digital Technology — Advanced
  • Digital Economics — Implications for Business and Society
  • Digital Infrastructure and Principles of Software Development
  • Entrepreneurship
  • Future of Business Organization
  • Innovation Management
  • Innovation Management — Advanced
  • Market Research and Consumer Behavior
  • Ready to apply?

    Applications accepted for January, April, July and October

    Other Master Programs

    Ready to apply?

    Applications accepted for January, April, July and October