Prof. Dr. Ralf Elsner brings over two decades of invaluable leadership and management experience in the media and mail order industry to his role as a lecturer. Following his studies in economics, he pursued a part-time doctorate and habilitation at the WHU – Otto Beisheim School of Management / Vallendar, showcasing his dedication to academic excellence.

Prof. Elsner is not only a seasoned academic but also a trusted advisor to prominent German e-commerce and direct marketing companies. He imparts his extensive knowledge as a lecturer at various universities and academies, specializing in “quantitative and digital marketing.” His contributions extend beyond the classroom, as he has authored numerous high-quality scientific publications and received the prestigious Marketing Science Practice Prize.

Since April 2016, he has held the esteemed professorship for “Marketing and Sales” at the ADG Business School. Prof. Dr. Ralf Elsner’s research and teaching focus on practical, quantitative methods and optimization. Key areas of expertise include customer relationship management, direct/dialogue marketing, e-commerce, and business analytics. His dedication to bridging academia and industry enriches the educational experiences of his students and advances the field of marketing.