Harald Gasper is a seasoned professional in the field of communication, holding a diploma in this area. Currently, he serves as the Director of Content Marketing at Serviceplan House of Communication Berlin.

Studied at the Berlin University of the Arts. Following this, he taught at the faculty for a period of ten years, where he lectured on “Creativity and Concept” and “The Deviation Principle” in collaboration with Prof. Dr. Werner Gaede.

In his mid-20s, Harald Gasper ventured into entrepreneurship by founding his own communications agency in Berlin. Through this endeavor, he collaborated with both national profit and non-profit organisations.

Later he relocated to Hamburg, where he took on the role of a creative professional working on the EXPO2000 World Exposition account at the KNSK, BBDO agency. His career then led him to a decade-long tenure as a Creative Director at Jung von Matt, one of Germany’s leading advertising agencies. During this time, he oversaw the worldwide sales literature for brands such as BMW, MINI, and Mercedes.

In 2011, Harald Gasper founded the Serviceplan Content Unit and worked as a partner and managing director with international clients, including Google and Konica Minolta.

He has been teaching Master Classes on “Marketing Communication and Branding” and “Digital Marketing Advanced” at Steinbeis University since 2019.