Master Business Management, Berlin: Digital Marketing
Specializing in Digital Marketing
Specializing in Digital Marketing
MSc in Business Management
MSc in Business Management
The MSc in Business Management specializing in Digital Marketing at S-Next, Berlin, immerses you in advanced marketing strategies and consumer engagement insights. Through hands-on projects and expert mentorship, you’ll learn to drive growth in a fast-paced digital landscape.



Know your Course at a glance
Know your Course at a glance
duration
duration
4 Semesters
4 Semesters
Location
Location
Berlin
Berlin
FORMAT
FORMAT
Full Time
Full Time
Language
Language
Taught in English
Taught in English
Credits
Credits
120 ECTS
120 ECTS
Total tuition fees
Total tuition fees
€23,800.00*
€23,800.00*
*excl. one-time €250 Admission Fee + €250 Examination Fee
*excl. one-time €250 Admission Fee + €250 Examination Fee



DIGITAL MARKETING
Why you should study this program
Why you should study this program
Master the Digital Marketing Mix
Master the Digital Marketing Mix
Learn how to build data-driven campaigns, manage digital brands, and analyze customer behavior. This hands-on program covers SEO, content strategy, social media, analytics, and more.
Learn by Doing
Work on real-life marketing projects and get immediate feedback from peers and experts. Face-to-face collaboration sharpens your skills in strategy, creativity, and decision-making.
Become a Marketing Leader
Become a Marketing Leader
Gain the tools to lead digital transformation in agencies, startups, or corporate teams. You'll graduate ready for roles in strategy, brand management, or marketing analytics.
Gain the tools to lead digital transformation in agencies, startups, or corporate teams. You'll graduate ready for roles in strategy, brand management, or marketing analytics.
DIGITAL MARKETING
What will you learn?
What will you learn?
Gain extensive knowledge in economics, finance, marketing, and leadership.
Gain extensive knowledge in economics, finance, marketing, and leadership.
Master a wide range of digital marketing strategies, from fundamentals to legalities.
Master a wide range of digital marketing strategies, from fundamentals to legalities.
Explore key principles in software, digital infrastructure, and economics for tech-driven project management.
Explore key principles in software, digital infrastructure, and economics for tech-driven project management.
Develop critical skills in social media for impactful user interaction and feedback.
Develop critical skills in social media for impactful user interaction and feedback.
Learn to utilize analytics tools to measure campaign performance, optimize results, and drive innovation in a constantly evolving digital environment.
Learn to utilize analytics tools to measure campaign performance, optimize results, and drive innovation in a constantly evolving digital environment.



DIGITAL MARKETING
Who is it for?
Who is it for?
Individuals passionate about using online media for brand enhancement and project leadership.
Individuals passionate about using online media for brand enhancement and project leadership.
Enthusiasts of digital technology development and channel management.
Enthusiasts of digital technology development and channel management.
Professionals valuing direct customer engagement and feedback through digital platforms.
Professionals valuing direct customer engagement and feedback through digital platforms.
Candidates seeking to master digital marketing strategies for effective campaign execution.
Candidates seeking to master digital marketing strategies for effective campaign execution.
Forward-thinking professionals eager to leverage digital platforms to grow brand presence, capture new audiences, and lead data-driven marketing initiatives.
Forward-thinking professionals eager to leverage digital platforms to grow brand presence, capture new audiences, and lead data-driven marketing initiatives.


DIGITAL MARKETING
Career Prospects
Career Prospects

Online Marketing Manager
Online Marketing Manager

Project Manager
Project Manager

Product Manager
Product Manager

Developer, Software, or Technology Specialist
Developer, Software, or Technology Specialist

Journalist or Content Maker
Journalist or Content Maker

Entrepreneur in Digital Business
Entrepreneur in Digital Business
DIGITAL MARKETING
Foundation Modules
Foundation Modules
Philosophy of Science and Research Methods
Philosophy of Science and Research Methods
Advanced Statistics
Advanced Statistics
Strategic Management
Strategic Management
Finance
Finance
Marketing
Marketing
Economics, Politics, and Society
Economics, Politics, and Society
Project Management
Project Management
Leadership and Communication
Leadership and Communication
Qualitative Research (R&S Project)
Qualitative Research (R&S Project)
Innovation Project
Innovation Project
DIGITAL MARKETING
Personalized Modules
Personalized Modules
Artificial Intelligence
Digital Economics — Implications for Business & Society
Artificial Intelligence
Digital Economics — Implications for Business and Society
Digital Technology — Advanced
Digital Economics — Implications for Business and Society
Digital Infrastructure and Principles of Software Development
Digital Infrastructure & Principles of Software Development
Digital Infrastructure and Principles of Software Development
Entrepreneurship
Entrepreneurship
Legal Frameworks of Marketing
Legal Frameworks of Marketing
Digital Marketing
Digital Marketing
Digital Marketing — Advanced
Digital Marketing — Advanced
Market Research and Consumer Behavior
Market Research and Consumer Behavior


Requirements
Requirements
Requirements
Educational Background
Educational Background
A bachelor’s degree or equivalent
A bachelor’s degree or equivalent
Language requirements
Language requirements
English proficiency demonstrated through standardized tests: IELTS: 6.0 or PTE: 56 or TOEFL: 80 or Duolingo: 100 or Cambridge Advanced or Proficiency
English proficiency demonstrated through standardized tests: IELTS: 6.0 or PTE: 56 or TOEFL: 80 or Duolingo: 100 or Cambridge Advanced or Proficiency
DOCUMENTS
DOCUMENTS
An updated CV, An official copy of your university certificate, An academic transcript
An updated CV, An official copy of your university certificate, An academic transcript
WORK EXPERIENCE
WORK EXPERIENCE
None required
None required
Specialized or Additional Requirements
Specialized or Additional Requirements
Depending on the student’s area of study during your Bachelor, Pre-Master preparation modules may be required
Depending on the student’s area of study during your Bachelor, Pre-Master preparation modules may be required
"The knowledge I have gained at Steinbeis has been invaluable in helping to partner with leaders I support and becoming a more proactive involved employee. The interactive theory/real-life experience has been very helpful in applying the concepts in everyday working environments."
"The knowledge I have gained at Steinbeis has been invaluable in helping to partner with leaders I support and becoming a more proactive involved employee. The interactive theory/real-life experience has been very helpful in applying the concepts in everyday working environments."

JOSEPHINE AMOAKO
JOSEPHINE AMOAKO

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STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
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STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us

STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor
before you even apply
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
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STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
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STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join 10,000+ students already learning from Steinbeis experts.

STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join 10,000+ students already learning from Steinbeis experts.


Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
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Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
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Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact

Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact