Online MBA: Digital Marketing (Master Business Administration)
Specializing in Digital Marketing
MBA in Management Excellence
MBA in Management Excellence
The MBA in Management Excellence specializing in Digital Marketing at S-Next, Berlin, merges cutting-edge technology with creative branding strategies, equipping you to lead data-driven campaigns and thrive in the global marketplace. Through hands-on projects and expert guidance, you’ll shape consumer engagement and drive growth.
The MBA in Management Excellence specializing in Digital Marketing at S-Next, Berlin, merges cutting-edge technology with creative branding strategies, equipping you to lead data-driven campaigns and thrive in the global marketplace. Through hands-on projects and expert guidance, you’ll shape consumer engagement and drive growth.
Know your Course at a glance
Know your Course at a glance
duration
duration
3 Semesters
3 Semesters
Location
Location
Berlin
Berlin
FORMAT
FORMAT
Full Time
Full Time
Language
Language
Taught in English
Taught in English
Credits
Credits
90 ECTS
90 ECTS
ACADEMIC INTAKE
ACADEMIC INTAKE
Oct, Jan, Apr, July
Oct, Jan, Apr, July
Total tuition fees
Total tuition fees
€21,800.00*
€21,800.00*
Scholarships
Scholarships
Up to 30%
Up to 30%
*excl. one-time €250 Admission Fee + €250 Examination Fee
*excl. one-time €250 Admission Fee + €250 Examination Fee
DIGITAL MARKETING
DIGITAL MARKETING
Important Program Structure Information
Important Program Structure Information
The MBA 90 On Campus consists of two parts:
The MBA 90 On Campus consists of two parts:
The MBA 90 On Campus consists of two parts:
Part 1: Core MBA Foundation (8 modules)
Delivered on-campus in Berlin
Delivered on-campus in Berlin
Same modules as MBA 60 program
Same modules as MBA 60 program
Part 2: Specialization Modules (6 modules)
Delivered online via INSIDERS platform
Delivered online via INSIDERS platform
Specialized content for your chosen track
Specialized content for your chosen track
DIGITAL MARKETING
Why you should study this program
Why you should study this program
Master the Full Digital Marketing Spectrum
Master the Full Digital Marketing Spectrum
Dive into practical modules covering brand management, consumer behavior, market research, and digital strategy with hands-on group projects.
Dive into practical modules covering brand management, consumer behavior, market research, and digital strategy with hands-on group projects.
Strategic Thinking Meets Creative Execution
Strategic Thinking Meets Creative Execution
Develop a sharp eye for performance metrics while mastering the art of digital communication and campaign planning.
Develop a sharp eye for performance metrics while mastering the art of digital communication and campaign planning.
Lead in a Fast-Growing Field
Lead in a Fast-Growing Field
This MBA prepares you to confidently manage digital transformation in marketing and shape strategies that link business, technology, and society.
This MBA prepares you to confidently manage digital transformation in marketing and shape strategies that link business, technology, and society.
DIGITAL MARKETING
DIGITAL MARKETING
What will you learn?
What will you learn?
Identify market needs, plan projects, and develop collaborative, innovative solutions.
Identify market needs, plan projects, and develop collaborative, innovative solutions.
Create solutions, analyze feedback, and continuously improve innovations.
Create solutions, analyze feedback, and continuously improve innovations.
Prepare and fine-tune presentations for innovation designs.
Prepare and fine-tune presentations for innovation designs.
Understand digital marketing basics, including brand management and storytelling.
Understand digital marketing basics, including brand management and storytelling.
Gain a deep knowledge of digital marketing theories, content strategies, and advanced messaging techniques.
Gain a deep knowledge of digital marketing theories, content strategies, and advanced messaging techniques.
DIGITAL MARKETING
DIGITAL MARKETING
Who is it for?
Who is it for?
Anyone aspiring to excel in digital marketing.
Anyone aspiring to excel in digital marketing.
Individuals skilled in market research, innovation, and consumer behavior analysis.
Individuals skilled in market research, innovation, and consumer behavior analysis.
Those seeking to master digital marketing theories, content strategies, and branding techniques.
Those seeking to master digital marketing theories, content strategies, and branding techniques.
Individuals who aim for career advancement in the evolving digital economy, using data analytics and strategic planning
Individuals who aim for career advancement in the evolving digital economy, using data analytics and strategic planning
Forward-thinking individuals eager to master cutting-edge digital marketing strategies, enhance brand visibility, and drive growth in a rapidly evolving online landscape.
Forward-thinking individuals eager to master cutting-edge digital marketing strategies, enhance brand visibility, and drive growth in a rapidly evolving online landscape.
DIGITAL MARKETING
DIGITAL MARKETING
Career Prospects
Career Prospects
Digital Marketing Specialist - SEO/SEM
Digital Marketing Specialist - SEO/SEM
Content Marketing Specialist
Content Marketing Specialist
E-commerce Manager
E-commerce Manager
Social Media Manager
Social Media Manager
Innovation Manager
Innovation Manager
Brand Strategist
Brand Strategist
DIGITAL MARKETING
DIGITAL MARKETING
Foundation Modules
Foundation Modules
Strategy
Strategy
Markets and Marketing
Markets and Marketing
Innovation and Entrepreneurship
Innovation and Entrepreneurship
Organizational Design and IT Systems
Organizational Design and IT Systems
Operations Management
Operations Management
Sustainable Leadership and Management
Sustainable Leadership and Management
Financial Management
Financial Management
HR-Management
HR-Management
DIGITAL MARKETING
DIGITAL MARKETING
Personalized Modules
Personalized Modules
Innovation Project
Innovation Project
Digital Marketing
Digital Marketing
Market Research and Consumer Behavior
Market Research and Consumer Behavior
Legal Frameworks of Marketing
Legal Frameworks of Marketing
Digital Marketing- advanced
Digital Marketing- advanced
Digital Economics - Implications for Bus. & Soc.
Digital Economics - Implications for Bus. & Soc.
DIGITAL MARKETING
ADDITIONAL SPECIAL NOTICE
ADDITIONAL SPECIAL NOTICE
Campus Option:
Campus Option for Digital Marketing Students
Campus Option for Digital Marketing Students
Special Opportunity:
Some of your specialization modules may be available on-campus as they are part of other on-campus programs.
Some of your specialization modules may be available on-campus as they are part of other on-campus programs.
Important Conditions:
Important Conditions:
This is an OPTION, not a guaranteed right
This is an OPTION, not a guaranteed right
We cannot guarantee that the exact modules you need will be offered on-campus during your second or third semester
We cannot guarantee that the exact modules you need will be offered on-campus during your second or third semester
Module availability depends on semester scheduling
Module availability depends on semester scheduling
You will know which modules are available on-campus by reviewing the study plan presented on campus
You will know which modules are available on-campus by reviewing the study plan presented on campus
FAQs
Find answers to your most common questions about S-NEXT MBA Programs
Why is part of the program online?
The hybrid format allows us to offer specialized expertise at an accessible price point. The price difference between MBA 60 and MBA 90 is only €2,000. Offering all specializations fully on-campus would significantly increase costs.
Can I switch to MBA 60 instead?
Yes, you can switch to MBA 60 even after starting the program, provided you meet the eligibility requirements (4-year bachelor's degree). Students with 3-year bachelor's degrees must complete MBA 90 plus bridging modules.
Will I keep my student visa for the online portion?
Yes, you maintain your study visa and all student benefits throughout the entire program, including during the online specialization phase.
Are there any specialization modules available on-campus?
For Digital Innovation & Business Transformation, Management & Innovation, Digital Marketing, and Data Analytics & AI specializations, some modules may be available on-campus as they're shared with other programs. However, availability cannot be guaranteed and depends on semester scheduling.
FAQs
Find answers to your most common questions about S-NEXT MBA Programs
Why is part of the program online?
The hybrid format allows us to offer specialized expertise at an accessible price point. The price difference between MBA 60 and MBA 90 is only €2,000. Offering all specializations fully on-campus would significantly increase costs.
Can I switch to MBA 60 instead?
Yes, you can switch to MBA 60 even after starting the program, provided you meet the eligibility requirements (4-year bachelor's degree). Students with 3-year bachelor's degrees must complete MBA 90 plus bridging modules.
Will I keep my student visa for the online portion?
Yes, you maintain your study visa and all student benefits throughout the entire program, including during the online specialization phase.
Are there any specialization modules available on-campus?
For Digital Innovation & Business Transformation, Management & Innovation, Digital Marketing, and Data Analytics & AI specializations, some modules may be available on-campus as they're shared with other programs. However, availability cannot be guaranteed and depends on semester scheduling.
FAQs
Find answers to your most common questions about S-NEXT MBA Programs
Why is part of the program online?
The hybrid format allows us to offer specialized expertise at an accessible price point. The price difference between MBA 60 and MBA 90 is only €2,000. Offering all specializations fully on-campus would significantly increase costs.
Can I switch to MBA 60 instead?
Yes, you can switch to MBA 60 even after starting the program, provided you meet the eligibility requirements (4-year bachelor's degree). Students with 3-year bachelor's degrees must complete MBA 90 plus bridging modules.
Will I keep my student visa for the online portion?
Yes, you maintain your study visa and all student benefits throughout the entire program, including during the online specialization phase.
Are there any specialization modules available on-campus?
For Digital Innovation & Business Transformation, Management & Innovation, Digital Marketing, and Data Analytics & AI specializations, some modules may be available on-campus as they're shared with other programs. However, availability cannot be guaranteed and depends on semester scheduling.
FAQs
Find answers to your most common questions about S-NEXT MBA Programs
Why is part of the program online?
The hybrid format allows us to offer specialized expertise at an accessible price point. The price difference between MBA 60 and MBA 90 is only €2,000. Offering all specializations fully on-campus would significantly increase costs.
Can I switch to MBA 60 instead?
Yes, you can switch to MBA 60 even after starting the program, provided you meet the eligibility requirements (4-year bachelor's degree). Students with 3-year bachelor's degrees must complete MBA 90 plus bridging modules.
Will I keep my student visa for the online portion?
Yes, you maintain your study visa and all student benefits throughout the entire program, including during the online specialization phase.
Are there any specialization modules available on-campus?
For Digital Innovation & Business Transformation, Management & Innovation, Digital Marketing, and Data Analytics & AI specializations, some modules may be available on-campus as they're shared with other programs. However, availability cannot be guaranteed and depends on semester scheduling.
Requirements
Requirements
Requirements
Educational Background
Educational Background
a 3–4 years bachelor’s degree or a 2-year bachelor’s degree or a successfully completed high school education (for this pathway, an additional S-Next university entrance test is required)
a 3–4 years bachelor’s degree or a 2-year bachelor’s degree or a successfully completed high school education (for this pathway, an additional S-Next university entrance test is required)
Language requirements
Language requirements
English proficiency demonstrated through standardized tests: IELTS: 6.0 or PTE: 56 or TOEFL: 80 or Duolingo: 100 or Cambridge Advanced or Proficiency
English proficiency demonstrated through standardized tests: IELTS: 6.0 or PTE: 56 or TOEFL: 80 or Duolingo: 100 or Cambridge Advanced or Proficiency
DOCUMENTS
DOCUMENTS
An updated CV, An official copy of your university certificate, An academic transcript, Work experience certificates
An updated CV, An official copy of your university certificate, An academic transcript, Work experience certificates
WORK EXPERIENCE
WORK EXPERIENCE
For a 3–4 years bachelor’s degree: 2 years of work experience, For a 2-year bachelor’s degree: 7 years of work experience, For high school education (plus entrance test pathway): 10 years of work experience
For a 3–4 years bachelor’s degree: 2 years of work experience, For a 2-year bachelor’s degree: 7 years of work experience, For high school education (plus entrance test pathway): 10 years of work experience
Specialized or Additional Requirements
Specialized or Additional Requirements
Completion of the S-Next university entrance test (required for candidates with only high school education)
Completion of the S-Next university entrance test (required for candidates with only high school education)
"The knowledge I have gained at Steinbeis has been invaluable in helping to partner with leaders I support and becoming a more proactive involved employee. The interactive theory/real-life experience has been very helpful in applying the concepts in everyday working environments."
"The knowledge I have gained at Steinbeis has been invaluable in helping to partner with leaders I support and becoming a more proactive involved employee. The interactive theory/real-life experience has been very helpful in applying the concepts in everyday working environments."
JOSEPHINE AMOAKO
JOSEPHINE AMOAKO
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor before you even apply.
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor before you even apply.
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor before you even apply.
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STILL UNSURE WHERE TO BEGIN?
Talk to a Study Advisor before you even apply.
We know choosing a program is a big decision — that’s why our expert advisors are here to guide you from the very first step.
Get personalized recommendations
Discuss your goals & interests
Understand study formats that work for you
TALK TO US
We’ll introduce you to your advisor
No pressure. No commitments. Just guidance tailored to you.
Contact us
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join the student community already learning from Steinbeis experts.
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join the student community already learning from Steinbeis experts.
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join the student community already learning from Steinbeis experts.
STEINBEIS INSIGHTS
Want insider tips to level up your global education journey?
Join the student community already learning from Steinbeis experts.
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
Connect with us
Student Service:
+49 (0)32 221 095 074
Student Advisory:
studentadvisory@steinbeis-next.de
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Programs
Quick Contact
Connect with us
Student Service:
+49 (0)32 221 095 074
Student Advisory:
studentadvisory@steinbeis-next.de
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
Connect with us
Student Service:
+49 (0)32 221 095 074
Student Advisory:
studentadvisory@steinbeis-next.de
Steinbeis University empowers students worldwide with future-ready education, industry-focused programs, and international perspectives.Based in Berlin. Built for the world.
Studying & Requirements
Quick Contact
Connect with us
Student Service:
+49 (0)32 221 095 074
Student Advisory:
studentadvisory@steinbeis-next.de
